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"The results from OfferFit are very accretive to our business. I was just telling our CEO that at the current performance level, we'd see over $7M in annual benefit from our first use case alone. I'll take those economics!"
"What OfferFit gave us was the ability to take all of our test and learn and campaign automation and to put it on steroids."
"Before OfferFit, we had a data lake and a platform with advanced analytics. As CEO, I needed to leverage that data into actual return that I could present to my board and say: these investments are producing measurable results – I mean cash. As a CEO I can’t live with black box marketing. I need to actually measure. OfferFit allows us to do that, really really quickly."
"What OfferFit's reinforcement learning gives us, compared to the traditional approach, is anticipating the needs of the player and giving them exactly what they want. That's what I think the future of AI in video gaming is -- reinforcement learning."
“By using OfferFit, we achieved a 200% improvement in the profit of our contract renewal offers in just weeks. If we were trying to get there through A/B testing, it would have probably taken us another 18 months.”
“OfferFit allows us to achieve true 1:1 personalization. It’s a marketer’s dream of a segment of one finally coming true.”
“OfferFit increased electric contracts sold by 29%, but just as importantly it demonstrated the massive impact AI can have across our business. Working with them was the best experience I’ve had with any partner.”
