A/B testing is dead
Lifecycle marketers use OfferFit’s AI testing to make the best 1:1 decision for each customer.
Chance to convert: 24%
SMS sent at 10am
Chance to convert: 17%
15% off coupon
Email sent at 6pm
Manual testing is slow and impersonal
You want to use your rich first-party data to decide the best message, product, incentive, channel, and timing for each customer. But A/B testing takes too long, and can only find the "winner" for broad segments.
OfferFit replaces manual A/B testing with AI testing
Test everything simultaneously. Automatically make 1:1 decisions. Instantly detect and adapt to market changes.
"What OfferFit gave us was the ability to take all of our test and learn and campaign automation and to put it on steroids."
Julian Ogrin, CEO, Kayo Sports & BINGEWatch case study
We are seeing 30% of additional conversion value. OfferFit has proven to provide millions of dollars in customer lifetime value.
Mauricio Romero, Sr. Director Advanced AnalyticsWatch case study
"As a CEO I can’t live with black box marketing. I need to actually measure impact. OfferFit allows us to do that, really really quickly."
William Niles, CEOWatch case study
"What used to take us months of A/B testing is now possible in a matter of days. That means we're making quick, informed decisions about what our customers want."
Julie LiesseRead article
"Technological innovation in personalization has matured from manual A/B tests that require significant oversight to machine learning models that automate and individualize each customer's journey."
Gary DrenikRead article
“In the fall of 2020, working with OfferFit, an AI start-up, the company tested thousands of combinations of messages and offers, varying the creative content, channel, and delivery times.”
David C. Edelman & Mark AbrahamRead article
"When you’re running a full experimentation program, it’s never enough to run one A/B test. Those who are doing this hands-on realize it just becomes a rapid explosion in the number of tests they need – it becomes infeasible."
Corey PattersonRead article
"Capital One Ventures, the VC arm of the recognizable and popular credit card and banking merchant, committed an investment following its success using OfferFit to automate sending personalized mass marketing messages about its financial services products to customers."
Carl FranzenRead article
Ready to make the leap from A/B to AI?