A consumer sports brand personalizes cross-sell offers
Goal
Increase revenue through personalized cross-sell campaigns
Prior approach
Spent considerable time and effort developing evergreen, one-size-fits-all communications
OfferFit approach
Personalize customer communications including send time, discounts offered, and products featured
Result
15% increase in revenue per customer

Reach customers wherever they shop with AI decisioning
Create curated experiences and meet customers with the perfect product for every occasion
Encourage customers to return to abandoned carts and close purchases
Meet customers wherever they shop with tailored offers across digital channels
Encourage category expansion with personalized product offers
Increase repurchase and purchase frequency, without excessive discounts
Maximize customer lifetime value with AI-driven personalization
Optimizing promotional spend
While discounts may help drive sales, leaders will need to justify the potential profit loss. This white paper takes a deeper look at how marketers can balance promotional spend—how to maximize revenue without eroding margins or conditioning customers to expect deeper discounts.
Read the white paper
Ready to start personalizing with AI decisioning?