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AI decisioning for retail and ecommerce

Maximize any business metric with true 1:1 personalization

A consumer sports brand personalizes cross-sell offers

1

Goal

Increase revenue through personalized cross-sell campaigns

2

Prior approach

Spent considerable time and effort developing evergreen, one-size-fits-all communications

3

OfferFit approach

Personalize customer communications including send time, discounts offered, and products featured

Result

15% increase in revenue per customer

Reach customers wherever they shop with AI decisioning

Create curated experiences and meet customers with the perfect product for every occasion

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Encourage customers to return to abandoned carts and close purchases

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Meet customers wherever they shop with tailored offers across digital channels

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Encourage category expansion with personalized product offers

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Increase repurchase and purchase frequency, without excessive discounts

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Maximize customer lifetime value with AI-driven personalization

Optimizing promotional spend

While discounts may help drive sales, leaders will need to justify the potential profit loss. This white paper takes a deeper look at how marketers can balance promotional spend—how to maximize revenue without eroding margins or conditioning customers to expect deeper discounts.

Read the white paper

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Ready to start personalizing with AI decisioning?