Cross-sell / Upsell
A leading Latin American telecommunications company uses OfferFit to drive renewals and upgrades.
Maximize average revenue per user (ARPU) from internet subscriptions.
Run annual campaigns offering every customer the next-highest tier plan.
Empirically discover the best message, sending time, discount, and plan to offer for each customer, learning which customers are susceptible to leapfrog offers and which customers require discounts or other incentives to upgrade.
120% increase in incremental ARPU impact generating $1M annual value.
See how OfferFit helps cross-sell / upsell in:
Renewal & Retention
A top US Home Security Company experiments to drive contract value.
Secure contract renewals, maximizing both contract length and NPV (net present value).
A/B test manually, and offer significant discounts to secure renewals.
Use automated experimentation to find the best renewal offer for each customer, and identify customers who are less price sensitive and need less significant discounts to renew.
More than 450% growth in value of contract extensions, a $5M annual benefit.
See how OfferFit helps renewal & retention in:
Repeat Purchase
One of the world's largest quick service restaurant chains automates experimentation for repurchase.
Maximize purchase and repurchase rates.
All customers receive the same "journey" after making a website account -- the same email sequence with the same cadence.
Automate experimentation to find the best menu item to offer each individual customer, as well as the most effective subject line, sending time, and frequency of communication.
10% increase in purchase uplift compared to non-personalized email sequence.
See how OfferFit helps with repeat purchase in:
Winback
Kayo Sports, the streaming arm of Foxtel Group, experiments to reengage lapsed customers.
Increase reactivation by encouraging past subscribers to resubscribe.
Sophisticated A/B testing and segmentation.
Leverage automated experimentation to test thousands of variables at once, discovering the best creative, message, channel and cadence for each individual.
"What OfferFit gave us was the ability to take all of our test and learn and campaign automation and to put it on steroids."
Julian Ogrin, CEO Kayo Sports & BINGE
Referral
A top North American bank uses OfferFit to acquire new business credit card customers via referrals.
Maximize new accounts opened through business credit card referrals from existing customers.
Fixed email sequence for all customers, with extensive A/B testing to determine the best sending times, cadence, etc. for the customer population as a whole.
Automate experimentation to determine ideal email creative, sending time, and credit card to offer for each specific customer.
90% uplift in conversion rate, a projected $15M annualized value.
Lead Nurturing & Conversion
A North American big box retailer is changing how they manage paid social ads to drive conversions.
Drive incremental revenue and pay the right amount for each customer.
As privacy policies change at Facebook and other platforms, prior approaches to personalized paid ads become less effective.
Leverage robust first-party data to automatically experiment on customer segments, bidding methodology, bid levels, and creative.
See how OfferFit helps with lead nurturing in:
Loyalty & Engagement
One of the largest convenience store chains in Latin America is automating experimentation to supercharge their loyalty program.
Maximize purchases by new enrollees in customer loyalty program.
Customers received fixed sequence of emails in response to their actions. For example all new enrollees in the loyalty program receive the same "journey."
Experiment automatically with different email offers (points, coupons, etc), creative, sending time, and frequency to maximize purchase and repurchase for each individual customer.
See how OfferFit helps loyalty & engagement in:
Curious if your custom use case would work with OfferFit?
OfferFit is flexible and can be tailored to business goals specific to a company or industry.
Get in touch
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Ready to make the leap from A/B to AI?