A/B testing is dead. Read how AI testing replaces A/B testing for 1:1 personalization.

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Personalizing the QSR experience

Read the white paper

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This new white paper surveys the state of consumer behavior and marketing personalization in QSR, and explores how advances in AI are changing how marketers onboard, engage, and retain their customers.

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See how OfferFit helps with lead nurturing in:

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Clean Choice Energy uses OfferFit's AI decisioning to give the right plan to the right customer at the right time.

Clean Choice Energy personalizes 1:1 with OfferFit

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How AI decisioning will bring marketing into a new era

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The gift of personalization: AI for holiday marketing magic

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This article summarizes and extends ideas from a conversation between MetLife CMO Michael Roberts, former Aetna CMO David Edelman, and former AXA Group CMO Amy Radin. 

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Three ways to evangelize AI-driven personalization as an insurance marketer

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David Edelman explains the five promises of personalization from his new book with Mark Abraham.

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Personalize: an OfferFit webinar with David Edelman

Personalized: an OfferFit webinar with David Edelman

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AI is changing how marketers personalize in the banking industry

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Three ways banks can strengthen customer relationships with 1:1 personalization

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Onboarding, cross-sell and referral are key opportunities for personalization in credit card marketing.

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Three credit card personalization campaigns to drive engagement and revenue

Trends in AI personalization in financial services

Download whitepaper from OfferFit -- financial services

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AI Decisioning is replacing Next Best Action in financial services marketing