A/B testing is dead.

Personalize 1:1 with AI testing

If you can dream it, you can test it.

Do gold tier loyalty members need discounts?

Do city bikers who purchase at night need p.m. sends?

Are new customers engaging more on Thursdays?

Keep your tech stack. Add a brain.

OfferFit plugs in as a decisioning layer between your data systems and your marketing automation platform.

Pick the winner for each person, not each segment.

AI testing agents make 1:1 decisions using all your first party data.

Upgrade from "next best action" to "next best everything."

AI testing finds the best message, product, incentive, channel, timing, and frequency for each individual customer.

Maximize any metric.

Clicks aren’t dollars. Use OfferFit to pick the offers or incentives that maximize revenue, profit, CLV, or any other metric.

Effortlessly create content variants with generative AI.

Create hundreds of content variants in minutes for email, text, push, and more.

Find the best frequency for each customer.

Penalize the AI for undesirable outcomes (like unsubscribes), allowing it to learn the perfect level of communication for each individual.

Open the black box.

Use OfferFit’s reporting suite to understand how the AI is personalizing to each customer. Use what you learn to come up with new ideas to test.

Get started right away with out-of-the-box integrations.

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Personalized: an OfferFit webinar with David Edelman

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AI-driven personalization in financial services

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How to pivot from AI predictions to true AI decision-making

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AI-driven marketing in financial services: a CMO roundtable

Ready to make the leap from A/B to AI?