Lead Nurturing & Conversion

Leading medical device retailer.

Leading medical device retailer.

Goal

Increase first-purchase rates for customers who have created digital accounts.

Prior Approach

All leads receive the same drip campaign sequence of emails and SMS.

OfferFit Approach

Automate experimentation to discover the best email subject, SMS body, sending time, and cadence of messages for each customer.

Repeat Purchase

Leading quick service restaurant.

Leading quick service restaurant.

Goal

Encourage customers who have made website accounts to purchase through the website.

Prior Approach

Send the same emails at the same time, and in the same cadence, to all customers.

OfferFit Approach

Automatically experiment to determine and select the best message, subject line, featured product, send time, and cadence for each unique customer.

Cross-sell / Upsell

A leading telecommunications company with a presence in over 20 countries in Latin America and the Caribbean.
A leading telecommunications company with a presence in over 20 countries in Latin America and the Caribbean.

A leading telecommunications company with a presence in over 20 countries in Latin America and the Caribbean.

Goal

Maximize average revenue per user (ARPU) from internet subscriptions.

Prior Approach

Run annual campaigns offering every customer the next-highest tier plan.

OfferFit Approach

Empirically discover the best message, sending time, discount, and plan to offer for each customer, learning which customers are susceptible to leapfrog offers, and which customers require discounts or other incentives to upgrade.

Result

120% increase in incremental APRU impact.

Renewal & Retention

A top US Home Security Company.
A top US Home Security Company.

A top US Home Security Company.

Goal

Maximize the financial performance of contract renewal campaigns.

Prior Approach

Manual A/B testing, and offering significant discounts to secure renewals.

OfferFit Approach

Using automated experimentation to find the best renewal offer for each customer, and identify customers who are less price sensitive and need less significant discounts to renew.

Result

More than 450% growth in value of contract extensions, a $5M annual benefit.

Loyalty & Engagement

Latin American convenience store chain.

Latin American convenience store chain.

Goal

Encourage spending from new enrollees in new customer loyalty program.

OfferFit Approach

Experiment automatically with different email offers (points, coupons, etc), and different subject lines, creative, message, and time of sending.

See how OfferFit helps loyalty & engagement in:

Winback

Leading global fitness company.

Leading global fitness company.

Goal

Re-engage lapsed customers and encourage them to re-enroll in healthy eating programs.

Prior Approach

Making the same offer to all lapsed customers on the same cadence.

OfferFit Approach

Automatically experiment with terms of offer, email copy, send times, and cadence to determine the best re-enrollment offer for each customer.

Referral

US Financial Institution with over $20B in revenue.

US Financial Institution with over $20B in revenue.

Goal

Encourage customers to make business credit card referrals.

Prior Approach

Send the same offers to all customers on the same cadence.

OfferFit Approach

Automate experimentation to determine ideal email subject line, body copy, and creative for each specific customer.

Curious if your custom use case would work with OfferFit?

OfferFit is flexible and can be tailored to business goals specific to a company or industry.

Get in touch
Curious if your custom use case would work with OfferFit?

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