Cross-sell / Upsell
A leading Latin American telecommunications company uses OfferFit to drive renewals and upgrades
Maximize average revenue per user (ARPU) from internet subscriptions
Run annual campaigns offering every customer the next-highest tier plan
AI decisioning agents discover the best message, sending time, discount, and plan to offer for each customer, learning which customers are susceptible to leapfrog offers and which customers require discounts or other incentives to upgrade
120% increase in incremental ARPU impact generating $1M annual value
See how OfferFit helps cross-sell / upsell in:
Renewal & retention
A top US Home Security Company experiments to drive contract value
Secure contract renewals, maximizing both contract length and NPV (net present value)
A/B test manually, and offer significant discounts to secure renewals
AI decisioning agents find the best renewal offer for each customer, and identify customers who are less price sensitive and need less significant discounts to renew
More than 450% growth in value of contract extensions, a $5M annual benefit
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Repeat purchase
One of the world's largest quick service restaurant chains automates experimentation for repurchase
Maximize purchase and repurchase rates
All customers receive the same "journey" after making a website account -- the same email sequence with the same cadence
AI decisioning agents find the best menu item to offer each individual customer, as well as the most effective subject line, sending time, and frequency of communication
10% increase in purchase uplift compared to non-personalized email sequence
See how OfferFit helps with repeat purchase in:
Winback
An Australian streaming company reengages lapsed customers
Increase reactivation by encouraging past subscribers to resubscribe
Sophisticated A/B testing and segmentation
AI decisioning agents test thousands of variables at once, discovering the best creative, message, channel and cadence for each individual
"What OfferFit gave us was the ability to take all of our test and learn and campaign automation and to put it on steroids."
Julian Ogrin, CEO Kayo Sports
Referral
A top North American bank uses OfferFit for credit card referrals
Maximize new accounts opened through business credit card referrals from existing customers.
Fixed email sequence for all customers, with extensive A/B testing to determine the best sending times, cadence, etc. for the customer population as a whole.
AI decisioning agents determine ideal email creative, sending time, and credit card to offer for each specific customer.
90% uplift in conversion rate, a projected $15M annualized value.
Lead Nurturing & conversion
The largest airline in Latin America uses OfferFit for cart abandonment
Encourage customers who have searched for a flight to complete the purchase
Segment-based marketing approach approach driven by predictive models
AI decisioning agents personalize email content, timing, and frequency of follow-up
40% uplift in conversion worth $10M of incremental annual revenue.
See how OfferFit helps with lead nurturing in:
Curious if your custom use case would work with OfferFit?
OfferFit is flexible and can be tailored to business goals specific to a company or industry.
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