Cross-sell / Upsell

A leading Latin American telecommunications company uses OfferFit to drive renewals and upgrades.
A leading Latin American telecommunications company uses OfferFit to drive renewals and upgrades.

A leading Latin American telecommunications company uses OfferFit to drive renewals and upgrades.

Goal

Maximize average revenue per user (ARPU) from internet subscriptions.

Prior Approach

Run annual campaigns offering every customer the next-highest tier plan.

OfferFit Approach

Empirically discover the best message, sending time, discount, and plan to offer for each customer, learning which customers are susceptible to leapfrog offers and which customers require discounts or other incentives to upgrade.

Result

120% increase in incremental ARPU impact generating $1M annual value.

Renewal & Retention

A top US Home Security Company experiments to drive contract value.
A top US Home Security Company experiments to drive contract value.

A top US Home Security Company experiments to drive contract value.

Goal

Secure contract renewals, maximizing both contract length and NPV (net present value).

Prior Approach

A/B test manually, and offer significant discounts to secure renewals.

OfferFit Approach

Use automated experimentation to find the best renewal offer for each customer, and identify customers who are less price sensitive and need less significant discounts to renew.

Result

More than 450% growth in value of contract extensions, a $5M annual benefit.

Repeat Purchase

One of the world's largest quick service restaurant chains automates experimentation for repurchase.

One of the world's largest quick service restaurant chains automates experimentation for repurchase.

Goal

Maximize purchase and repurchase rates.

Prior Approach

All customers receive the same "journey" after making a website account -- the same email sequence with the same cadence.

OfferFit Approach

Automate experimentation to find the best menu item to offer each individual customer, as well as the most effective subject line, sending time, and frequency of communication.

Result

10% increase in purchase uplift compared to non-personalized email sequence.

Winback

Kayo Sports, the streaming arm of Foxtel Group, experiments to reengage lapsed customers.
Kayo Sports, the streaming arm of Foxtel Group, experiments to reengage lapsed customers.

Kayo Sports, the streaming arm of Foxtel Group, experiments to reengage lapsed customers.

Goal

Increase reactivation by encouraging past subscribers to resubscribe.

Prior Approach

Sophisticated A/B testing and segmentation.

OfferFit Approach

Leverage automated experimentation to test thousands of variables at once, discovering the best creative, message, channel and cadence for each individual.

Result

"What OfferFit gave us was the ability to take all of our test and learn and campaign automation and to put it on steroids."

Julian Ogrin, CEO Kayo Sports & BINGE

Referral

A top North American bank uses OfferFit to acquire new business credit card customers via referrals.

A top North American bank uses OfferFit to acquire new business credit card customers via referrals.

Goal

Maximize new accounts opened through business credit card referrals from existing customers.

Prior Approach

Fixed email sequence for all customers, with extensive A/B testing to determine the best sending times, cadence, etc. for the customer population as a whole.

OfferFit Approach

Automate experimentation to determine ideal email creative, sending time, and credit card to offer for each specific customer.

Result

90% uplift in conversion rate, a projected $15M annualized value.

Lead Nurturing & Conversion

A North American big box retailer is changing how they manage paid social ads to drive conversions.

A North American big box retailer is changing how they manage paid social ads to drive conversions.

Goal

Drive incremental revenue and pay the right amount for each customer.

Prior Approach

As privacy policies change at Facebook and other platforms, prior approaches to personalized paid ads become less effective.

OfferFit Approach

Leverage robust first-party data to automatically experiment on customer segments, bidding methodology, bid levels, and creative.

Loyalty & Engagement

One of the largest convenience store chains in Latin America is automating experimentation to supercharge their loyalty program.

One of the largest convenience store chains in Latin America is automating experimentation to supercharge their loyalty program.

Goal

Maximize purchases by new enrollees in customer loyalty program.

Prior Approach

Customers received fixed sequence of emails in response to their actions. For example all new enrollees in the loyalty program receive the same "journey."

OfferFit Approach

Experiment automatically with different email offers (points, coupons, etc), creative, sending time, and frequency to maximize purchase and repurchase for each individual customer.

See how OfferFit helps loyalty & engagement in:

Curious if your custom use case would work with OfferFit?

OfferFit is flexible and can be tailored to business goals specific to a company or industry.

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Curious if your custom use case would work with OfferFit?
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