A community of bandits

How OfferFit replaces A/B testing with AI testing.

AI breakthroughs are changing marketing. Generative AI will help marketers create content and content variants, but marketers still need to experiment and learn what works with actual customers. Traditionally, marketers have tested their ideas with A/B testing, but A/B testing is slow and doesn’t scale. A different kind of AI called reinforcement learning, is helping marketers replace A/B testing with AI testing.

Published: 21 Jun 2023

Read the white paper

Full Name field error
Work Email field error