A leading QSR personalizes customer communication
Goal
One of the world’s largest QSR brands set out to optimize every customer interaction leveraging rich zero- and first-party data across brands and channels.
Prior to OfferFit:
Send one-size-fits-all email and app notification, leading to over-discounting and missed conversion opportunities
Offerfit Approach
OfferFit harnessed the power of AI decisioning to orchestrate seamless 1:1 personalization across the omnichannel customer experience.
Result
10% uplift in revenue per customer with a projected $700M in incremental revenue over 5 years.

Build personalized experiences as tasty as your menu
Maximize guest loyalty and customer lifetime value with AI decisioning
Optimize onboarding with personalized checklists that encourage engagement and first-party data sharing
Gamify the loyalty experience and encourage customers to increase points and rewards
Personalize campaigns based on customer patterns
Offer real-time menu personalization and upsell opportunities
Create data-driven winback campaigns for at-risk customers
Personalizing the QSR experience
This white paper surveys the state of consumer behavior and marketing personalization in QSR, and explores how advances in AI are changing how marketers onboard, engage, and retain their customers.
Read the white paper
Ready to start personalizing with AI decisioning?