A/B testing is dead. Read how AI testing replaces A/B testing for 1:1 personalization.

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How AI decisioning will bring marketing into a new era

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The gift of personalization: AI for holiday marketing magic

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This article summarizes and extends ideas from a conversation between MetLife CMO Michael Roberts, former Aetna CMO David Edelman, and former AXA Group CMO Amy Radin. 

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Three ways to evangelize AI-driven personalization as an insurance marketer

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David Edelman explains the five promises of personalization from his new book with Mark Abraham.

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Personalize: an OfferFit webinar with David Edelman

Personalized: an OfferFit webinar with David Edelman

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AI is changing how marketers personalize in the banking industry

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Three ways banks can strengthen customer relationships with 1:1 personalization

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Onboarding, cross-sell and referral are key opportunities for personalization in credit card marketing.

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Three credit card personalization campaigns to drive engagement and revenue

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Trends in AI personalization in financial services

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AI Decisioning is replacing Next Best Action in financial services marketing

AI-driven personalization in financial services

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AI decisioning agents — not predictive models — provide a continuous feedback loop to determine which decisions drive the best and worst personalized outcomes. 

AI decisioning agents—not predictive models—provide a continuous feedback loop to determine which decisions drive the best and worst personalized outcomes. 

How to pivot from AI predictions to true AI decision-making

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A roundtable with MetLife CMO Michael Roberts, Former Aetna CMO David Edelman, and and former AXA Group CMO Amy Radin.

AI-driven marketing in financial services: a CMO roundtable