Learn how lifecycle marketers use AI decisioning for 1:1 personalization

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AI decisioning can help marketers revolutionize their lifecycle marketing campaigns with 1:1 personalization. Motivations for travel are growing more complex, and segmentation alone can no longer predict customer behavior. The best way to capitalize on consumers’ booming interest is to meet every customer with 1:1 personalization at all the touchpoints of their journey.

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David Edelman and Patrick Nyffeler discuss how to get business value from AI.

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From hype to impact: getting business value from AI

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Artificial intelligence is at the forefront of new travel and hospitality innovations. While travelers are leaning on AI for travel planning, marketers are using new AI tools to build real-world 1:1 personalization. 

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Three 1:1 personalization strategies for hotel marketers

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OfferFit white paper: 1:1 personalization for travel and hospitality marketers

1:1 personalization for travel and hospitality marketers

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The travel and hospitality industry is resilient. Once facing the existential crisis of COVID-19, when travel ground to a near halt, airlines and hotels are in the midst of a historic turn-around. More people are traveling more miles than at any point since the pandemic, and the industry is set to skyrocket in 2025. Artificial intelligence is at the forefront of new travel and hospitality innovations. Travelers already embrace AI to help find, plan, and enjoy every moment of their adventures. Marketers that can leverage AI to offer new experiences and more personalized engagement across the lifecycle can create better relationships with customers and quickly impact the bottom line.

Artificial intelligence is at the forefront of new travel and hospitality innovations. Travelers already embrace AI to help find, plan, and enjoy every moment of their adventures.

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1:1 Personalization for Travel and Hospitality Marketers

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We’re thrilled to announce that OfferFit is joining Braze. We have long admired Braze’s product and thought that it was the most natural complement for OfferFit. As we’ve gotten to know Braze’s team, we also came to see that we have a shared outlook and cultural values.


We’re thrilled to announce that OfferFit is joining Braze. We have long admired Braze’s product and thought that it was the most natural complement for OfferFit.

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OfferFit is Joining Braze

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Quick-serve restaurant (QSR) customers are a fickle bunch. The average QSR loses 30 to 40 percent of its customers every year. Most consumers visit their favorite restaurant less than twice a month. These numbers present a challenge and an opportunity for marketers. Brands can quickly increase revenue by building effective win-back campaigns with 1:1 personalization across every digital channel. 

 The average QSR loses 30 to 40 percent of its customers every year. Most consumers visit their favorite restaurant less than twice a month. These numbers present a challenge and an opportunity for marketers.

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Three QSR personalization strategies to reduce customer churn

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OfferFit CMO Jessica Vogol hosts OfferFit CEO George Khachatryan and Hubspot VP of Platform Ecosystem Scott Brinker discuss the state of martech in 2025

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2025 martech stack: the rise of the decisioning layer

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Quick-serve restaurant customers have an unprecedented number of dining options. More than 30 percent of consumers have between five and eight QSR apps on their phone, along with third-party delivery services that open up even more options. Marketers in this climate are tasked with cutting through the noise by meeting guests wherever and however they browse menus, order food, and ultimately enjoy a tasty meal.


The best omnichannel marketing focuses on the unique needs of every guest, leveraging data to show customers that brands care about their preferences and cater to their desires. 

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Three ways QSR marketers can personalize the omnichannel experience

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For quick-serve restaurants, loyalty programs are now table stakes. More than 82 percent of QSR brands already have a loyalty or rewards program and 60 percent of brands plan on prioritizing retention strategies in 2025. The question in this climate is, how do marketers stand out when everyone is offering a lot of the same?

The brands that invest in and prioritize meaningful 1:1 personalization can build relationships that generic marketing simply cannot. Brands that excel at personalization generate 40 percent more revenue from marketing campaigns compared to the average company. 


For quick-serve restaurants loyalty programs are now table stakes

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