A/B testing is dead. Read how AI testing replaces A/B testing for 1:1 personalization.

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Experimentation unleashed

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Ready to make the leap from A/B to AI?

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Multivariate testing is faster than A/B testing, but otherwise, it has all the disadvantages of A/B testing: still too slow; doesn’t adapt to changing customer behavior; not personalized to each customer. There’s a radically better way to optimize your marketing campaigns, AI testing using contextual bandits. 

Multivariate testing is faster than A/B testing, but ultimately has the same disadvantages : still too slow; doesn’t adapt to changing customer behavior; not personalized to each customer. There’s a better way: AI testing using contextual bandits. 

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From multivariate testing to AI testing

See how OfferFit helps with lead nurturing in:

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The rise of the AI decisioning layer in the composable martech stack

Composability and the 2025 martech stack

The rise of the decisioning layer

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Scott Brinker and George Khachatryan discuss the rise of composability and the decisioning layer in the 2025 martech stack.

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The decisioning layer in the composable martech stack

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At OfferFit, we believe that the strongest team we can build is necessarily a diverse team. We’ve grown significantly in the past two years, and we’ve set the intention of becoming more diverse and inclusive as we grow.

At OfferFit, we believe that the strongest team we can build is necessarily a diverse team.

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Building a diverse workforce at OfferFit

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Whose time is it anyway?

Why timing matters in email marketing

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David Edelman and Anthony O'Byrne discuss how to get business value from AI.

From hype to impact: getting business value from AI

Thank you

Next best everything pdf

Read the white paper

Downloaded Whitepaper from OfferFit - Next Best Everything

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Why AI testing is next best everything

Next best everything

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Why attribution is hard for humans and AIs alike.

The attribution dilemma

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Love multi-armed bandits? Meet their smarter cousins, contextual bandits.