A/B testing is dead. Read how AI testing replaces A/B testing for 1:1 personalization.

Offerfit Logo PNG 

Experimentation unleashed

Content

Ready to make the leap from A/B to AI?

Adage Image

How AI decisioning will bring marketing into a new era

See how OfferFit helps with lead nurturing in:

Bain image

The gift of personalization: AI for holiday marketing magic

insurance blog post image

This article summarizes and extends ideas from a conversation between MetLife CMO Michael Roberts, former Aetna CMO David Edelman, and former AXA Group CMO Amy Radin. 

insurance blog post image social

Three ways to evangelize AI-driven personalization as an insurance marketer

DE webinar image

David Edelman explains the five promises of personalization from his new book with Mark Abraham.

DE book webinar image

Personalize: an OfferFit webinar with David Edelman

Personalized: an OfferFit webinar with David Edelman

bank blog image

AI is changing how marketers personalize in the banking industry

Bank blog image

Three ways banks can strengthen customer relationships with 1:1 personalization

blog post image main

blog post preview image

Onboarding, cross-sell and referral are key opportunities for personalization in credit card marketing.

blog post image

Three credit card personalization campaigns to drive engagement and revenue

Thank you

Trends in AI personalization in financial services

Read the white paper

Download whitepaper from OfferFit -- financial services

FS white paper og image

FS whitepaper square image

AI Decisioning is replacing Next Best Action in financial services marketing

AI-driven personalization in financial services

AdAge social image

AI decisioning agents — not predictive models — provide a continuous feedback loop to determine which decisions drive the best and worst personalized outcomes. 

AI decisioning agents—not predictive models—provide a continuous feedback loop to determine which decisions drive the best and worst personalized outcomes. 

How to pivot from AI predictions to true AI decision-making

webinar image preview

A roundtable with MetLife CMO Michael Roberts, Former Aetna CMO David Edelman, and and former AXA Group CMO Amy Radin.

The decisioning layer in the composable martech stack