A/B testing is dead. Read how AI testing replaces A/B testing for 1:1 personalization.

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Experimentation unleashed

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Ready to make the leap from A/B to AI?

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At OfferFit, we believe that the strongest team we can build is necessarily a diverse team. We’ve grown significantly in the past two years, and we’ve set the intention of becoming more diverse and inclusive as we grow.

At OfferFit, we believe that the strongest team we can build is necessarily a diverse team.

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Building a diverse workforce at OfferFit

See how OfferFit helps with lead nurturing in:

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Whose time is it anyway?

Why timing matters in email marketing

Thank you

Next best everything pdf

Read the white paper

Downloaded Whitepaper from OfferFit - Next Best Everything

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Why AI testing is next best everything

Next best everything

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Why attribution is hard for humans and AIs alike.

The attribution dilemma

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Love multi-armed bandits? Meet their smarter cousins, contextual bandits.

Love multi-armed bandits? Meet their smarter cousins.

Love multi-armed bandits? Meet their smarter cousins

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How the state of the art is shifting in AI-driven personalization

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AI testing is not just next best action – it’s next best everything.


Next best action? How about next best everything?

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Liberty Latin America drives upsell in Puerto Rico

Time to let your AI out of the box?

Downloaded Whitepaper from OfferFit Website - Predictive models

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Time to let your AI out of the box?
Why predictive models are not enough for decisioning in marketing