OfferFit replaces A/B testing with AI testing.

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A/B testing is dead

About

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OfferFit accelerates the creation of knowledge

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OfferFit is comprised of over 50 colleagues, including ML experts, experienced marketers, math PhDs, and ex-consultants from McK BCG IBM, to name a few.

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AI testing will transform marketing. Be part of the team that makes it happen.

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Ready to make the leap from A/B to AI?

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Quick-serve restaurant (QSR) customers are a fickle bunch. The average QSR loses 30 to 40 percent of its customers every year. Most consumers visit their favorite restaurant less than twice a month. These numbers present a challenge and an opportunity for marketers. Brands can quickly increase revenue by building effective win-back campaigns with 1:1 personalization across every digital channel. 

 The average QSR loses 30 to 40 percent of its customers every year. Most consumers visit their favorite restaurant less than twice a month. These numbers present a challenge and an opportunity for marketers.

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Three QSR personalization strategies to reduce customer churn

See how OfferFit helps with lead nurturing in:

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OfferFit CMO Jessica Vogol hosts OfferFit CEO George Khachatryan and Hubspot VP of Platform Ecosystem Scott Brinker discuss the state of martech in 2025

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2025 martech stack: the rise of the decisioning layer

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Quick-serve restaurant customers have an unprecedented number of dining options. More than 30 percent of consumers have between five and eight QSR apps on their phone, along with third-party delivery services that open up even more options. Marketers in this climate are tasked with cutting through the noise by meeting guests wherever and however they browse menus, order food, and ultimately enjoy a tasty meal.


The best omnichannel marketing focuses on the unique needs of every guest, leveraging data to show customers that brands care about their preferences and cater to their desires. 

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Three ways QSR marketers can personalize the omnichannel experience

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For quick-serve restaurants, loyalty programs are now table stakes. More than 82 percent of QSR brands already have a loyalty or rewards program and 60 percent of brands plan on prioritizing retention strategies in 2025. The question in this climate is, how do marketers stand out when everyone is offering a lot of the same?

The brands that invest in and prioritize meaningful 1:1 personalization can build relationships that generic marketing simply cannot. Brands that excel at personalization generate 40 percent more revenue from marketing campaigns compared to the average company. 


For quick-serve restaurants loyalty programs are now table stakes

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Three strategies to make QSR loyalty more personal

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Learn how LATAM Airlines drove 40% uplift in cart completion with AI decisioning

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LATAM Airlines personalizes customer journeys with OfferFit

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Personalizing the QSR experience

Read the white paper

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This new white paper surveys the state of consumer behavior and marketing personalization in QSR, and explores how advances in AI are changing how marketers onboard, engage, and retain their customers.

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Clean Choice Energy uses OfferFit's AI decisioning to give the right plan to the right customer at the right time.