The end of A/B testing

A/B testing is a dinosaur. AI testing is the asteroid.

Marketers recognize that personalization drives campaign performance and uplift, and the most common way marketers are achieving this is through A/B testing. But A/B testing is slow and doesn't scale. AI testing will make A/B testing obsolete.

Foreword by Jim Lecinski Professor of Marketing at Northwestern University & the Co-Author of The AI Marketing Canvas

Published: 1 Jan 2022

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