The end of A/B testing

A/B Testing is a dinosaur. AI Testing is the Asteroid.

Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing.

A/B testing allows you to find the best market approach for customer segments, but segmentation is all about groups – not individual customers. It doesn’t scale – the more dimensions and choices you want to make, the longer testing takes.

AI testing will transform how marketers personalize (e.g., send the best message, incentive, timing, and channel for every customer, every day), making A/B testing obsolete.

Foreword by Jim Lecinski Professor of Marketing at Northwestern University & the Co-Author of The AI Marketing Canvas