The end of A/B testing
Published1 Jan 2022
Read the White Paper
A/B Testing is a dinosaur. Self-Learning AI is the Asteroid.
Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing.
A/B testing allows you to find the best market approach for customer segments, but segmentation is all about groups – not individual customers. It doesn’t scale – the more dimensions and choices you want to make, the longer testing takes.
Self-learning AI will transform how marketers personalize (e.g., send the best message, incentive, timing, and channel for every customer, every day), ruling A/B testing obsolete.
Foreword by Jim Lecinski Professor of Marketing at Northwestern University & the Co-Author of The AI Marketing Canvas
Ready to make the leap from A/B to AI?