The three types of ML and their uses in marketing

A MARKETER’S GUIDE TO SELECTING THE RIGHT MACHINE LEARNING

There’s lots of buzz around Artificial Intelligence (AI), but the noise has contributed to a very fuzzy concept for marketers.

Despite AI’s proven ability to increase campaign performance and create uplift, many marketers still lack a general understanding of what AI is, how it can maximize business impact, and where to begin to best leverage available tools and data.

Learning about The Three Types of Machine Learning (ML) – supervised, unsupervised, and reinforcement learning – will inform marketers on how they should be thinking about optimizing and scaling their marketing efforts to maximize ROI through using AI.

Foreword by Scott Brinker, Editor, chiefmartec.com