Personalize 1:1 with AI testing
If you can dream it, you can test it.
Do gold tier loyalty members need discounts?
Do city bikers who purchase at night need p.m. sends?
Are new customers engaging more on Thursdays?
Keep your tech stack. Add a brain.
OfferFit plugs in as a decisioning layer between your data systems and your marketing automation platform.
Pick the winner for each person, not each segment.
AI testing agents make 1:1 decisions using all your first party data.
Upgrade from "next best action" to "next best everything."
AI testing finds the best message, product, incentive, channel, timing, and frequency for each individual customer.
Maximize any metric.
Clicks aren’t dollars. Use OfferFit to pick the offers or incentives that maximize revenue, profit, CLV, or any other metric.
Effortlessly create content variants with generative AI.
Create hundreds of content variants in minutes for email, text, push, and more.
Find the best frequency for each customer.
Penalize the AI for undesirable outcomes (like unsubscribes), allowing it to learn the perfect level of communication for each individual.
Open the black box.
Use OfferFit’s reporting suite to understand how the AI is personalizing to each customer. Use what you learn to come up with new ideas to test.
Get started in under a day with out-of-the-box integrationsIf you're using a supported marketing automation platform, you can get going in hours. If not, we'll work with you to set up a custom integration.
Experimentation unleashed
Ready to make the leap from A/B to AI?