AI decisioning for the enterprise

Lifecycle marketers use OfferFit to make 1:1 decisions that maximize any business metric

Renewal offer

Push notification at 6pm

$25 gift card

Emailed at 11am

10% off coupon

Text at 3pm

25^%

Average uplift over business as usual

18^X

Faster AI testing

6.4^B

AI agent decisions per day

73^M

Customers getting 1:1 personalization per day

Make decisions for individuals, not segments

AI decisioning agents personalize 1:1

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Testimonials

"OfferFit decides how and when to communicate with the client after a search for flights. OfferFit provided 45% uplift which translated to around $10M per year"

Juliana Peria, Sr. E-commerce & Growth Coordinator, LATAM Airlines

"Very rapidly we saw a 45% increase in our target metric, which was around customer value as well as our conversion rate."

Patrick Nyffeler, SVP Marketing, Clean Choice Energy

"What OfferFit gave us was the ability to take all of our test and learn and campaign automation and to put it on steroids."

Julian Ogrin, CEO, Kayo Sports & BINGE

"We are seeing 30% of additional conversion value. OfferFit has proven to provide millions of dollars in customer lifetime value."

Mauricio Romero, Sr. Director AI & Advanced Analytics

"As a CEO I can’t live with black box marketing. I need to actually measure impact. OfferFit allows us to do that, really really quickly."

William Niles, CEO

"OfferFit increased electric contracts sold by 29%, but just as importantly it demonstrated the massive impact AI can have across our business"

Travis Arnce, Director of Portfolio & Analytics

AI decisioning agents find the optimal action for every customer

Maximize any metric

Drive dollars, not clicks -- AI decisioning optimizes any business KPI

Personalize everything

Find the best channel, product, financial offer, creative, timing & frequency for each individual customer

Bring your data

Personalize using all your rich first-party data, making decisions based on hundreds of customer characteristics

Open the black box

See how OfferFit’s AI decisioning agents personalize for rich insights into the drivers of customer behavior

Keep your tech stack

Add a brain

How AI decisioning works

1

Choose a success metric

The AI decisioning agent will optimize your most critical business KPI

Choose a success metric

2

Choose the actions the AI decisioning agent can take

Agents choose channels, messages, offers, products, times and days to send, and frequencies of communication

Choose the actions the AI decisioning agent can take

3

The AI decisioning agent finds the best actions for each individual

The agent autonomously experiments and continuously learns from customer behavior

The AI decisioning agent finds the best actions for each individual

1

Choose a success metric

The AI decisioning agent will optimize your most critical business KPI

2

Choose the actions the AI decisioning agent can take

Agents choose channels, messages, offers, products, times and days to send, and frequencies of communication

3

The AI decisioning agent finds the best actions for each individual

The agent autonomously experiments and continuously learns from customer behavior

Choose a success metric

Experimentation unleashed

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Blog post

OfferFit is Joining Braze

Blog post

Three QSR personalization strategies to reduce customer churn

Webinar

2025 martech stack: the rise of the decisioning layer

Blog post

Three ways QSR marketers can personalize the omnichannel experience

Blog post

Three strategies to make QSR loyalty more personal

Case Study

LATAM Airlines personalizes customer journeys with OfferFit

White Paper

Personalizing the QSR experience

Case Study

Clean Choice Energy personalizes 1:1 with OfferFit

Perspective image

White Paper

How AI decisioning will bring marketing into a new era

Press

"What used to take us months of A/B testing is now possible in a matter of days. That means we're making quick, informed decisions about what our customers want."

Julie Liesse

“In the fall of 2020, working with OfferFit, an AI start-up, the company tested thousands of combinations of messages and offers, varying the creative content, channel, and delivery times.”

David C. Edelman & Mark Abraham

"When you’re running a full experimentation program, it’s never enough to run one A/B test. Those who are doing this hands-on realize it just becomes a rapid explosion in the number of tests they need – it becomes infeasible."

Corey Patterson

"Capital One Ventures, the VC arm of the credit card and banking merchant, committed an investment following its success using OfferFit to automate sending personalized mass marketing messages about its financial services products to customers."

Carl Franzen

"Technological innovation in personalization has matured from manual A/B tests that require significant oversight to machine learning models that automate and individualize each customer's journey."

Gary Drenik

Ready to start personalizing with AI decisioning?