A/B testing is dead


Lifecycle marketers use OfferFit’s AI testing to make the best 1:1 decision for each customer.

Chance to convert: 24%

Bundle offer

SMS sent at 10am

Chance to convert: 17%

15% off coupon

Email sent at 6pm

A/B testing is deadA/B testing is dead

Manual testing is slow and impersonal

You want to use your rich first-party data to decide the best message, product, incentive, channel, and timing for each customer. But A/B testing takes too long, and can only find the "winner" for broad segments.

OfferFit replaces manual A/B testing with AI testing

Test everything simultaneously. Automatically make 1:1 decisions. Instantly detect and adapt to market changes.

Keep your tech stack. Get started in under a day.

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"What OfferFit gave us was the ability to take all of our test and learn and campaign automation and to put it on steroids."

Julian Ogrin, CEO, Kayo Sports & BINGE

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We are seeing 30% of additional conversion value. OfferFit has proven to provide millions of dollars in customer lifetime value.

Mauricio Romero, Sr. Director Advanced Analytics

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"As a CEO I can’t live with black box marketing. I need to actually measure impact. OfferFit allows us to do that, really really quickly."

William Niles, CEO

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Experimentation unleashed



"What used to take us months of A/B testing is now possible in a matter of days. That means we're making quick, informed decisions about what our customers want."

Julie Liesse

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“In the fall of 2020, working with OfferFit, an AI start-up, the company tested thousands of combinations of messages and offers, varying the creative content, channel, and delivery times.”

David C. Edelman & Mark Abraham

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"When you’re running a full experimentation program, it’s never enough to run one A/B test. Those who are doing this hands-on realize it just becomes a rapid explosion in the number of tests they need – it becomes infeasible."

Corey Patterson

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"Capital One Ventures, the VC arm of the credit card and banking merchant, committed an investment following its success using OfferFit to automate sending personalized mass marketing messages about its financial services products to customers."

Carl Franzen

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"Technological innovation in personalization has matured from manual A/B tests that require significant oversight to machine learning models that automate and individualize each customer's journey."

Gary Drenik

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Ready to make the leap from A/B to AI?